AIW AIW

Marketing and Pre-sales Manager

Work Experience

  • 7 to 10 years

Responsibilities

  • Bachelors or Masters Degree in Sales or Marketing or equivalent.
  • Understand customer needs and make sales presentations.
  • Liaise with the marketing team to undertake demand-generating activities such as trade shows or customer workshops.
  • Build lasting relationships with customers.
  • Should have good knowledge in Preparation of sales proposals
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight etc)
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Should have excellent Communication & Interpersonal Skills with Proven Abilities in Customer Relationship Management
  • Should be instrumental in doing research and new lead generation

Must have Characteristics:

  • Excellent communication skills – Fluent Oral & Written English
  • Highly computer literate with proficiency in MS Office and related business and communication tools
  • Through personality – pays attention to details
  • Takes initiatives and motivated, takes initiatives and motivated
  • Should have excellent presentation and organizing skills.
  • Should have an analytical bent involving data crunching and analysis
  • Should be adept in decision making
  • Should be flexible and creative

Job Location

  • Kolkata / Remote

Statutory Benefits:

  • PF, ESIC(If applicable)

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